The 10,000 sq ft store features self-service checkouts, digital screens and a 'Food-to-Go' stand.
Approximately 32 jobs have been created, with further recruitment set to take place later this year.
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This is the chain's 36th branch in Northern Ireland and adds to Rushmere's fully-let roster of retail offerings.
Centre Manager Martin Walsh said: "With our prime location, mix of retail stores and variety of big brands, Rushmere Shopping Centre continues to build on the success of 2018 by adding to our retail offering.
"We are delighted to welcome the new format Iceland store to Rushmere Shopping Centre. Our customers come to us because of our strong retail mix catering for all budgets, and the addition of Iceland only strengthens this offering."
(CM/MH)
