BEenergy is offering a month's free electricity to new customers.
The firm is part of Northern Irish company Budget Energy.
Eoin Clarke, Managing Director of Switcher.ie, said: "At the end of the day, more players in the market can only be a good thing - as it means more choice for consumers and greater competition between suppliers, which should help to drive prices down and service up.
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"In the last few months we've some of the biggest ever discounts on electricity plans, along with other benefits such as cash back offers from some suppliers.
"As the market continues to change, it's likely we'll see see even more innovations as suppliers compete to win customers - especially if new entrants continue to come into the market. All consumers have to do is shop around to take advantage and enjoy significant savings."
(CD/MH)
