The most recent research results from the Electric Ireland Brighter Energy Research Tracker show a significant increase in consumers' willingness to make positive energy usage changes, even with the impact of Covid-19, and an expectation that their energy company should play a key role in advising them on the move towards a low carbon future:
• 85% of those surveyed say they ‘would be willing to change their energy usage behaviours a little to reduce their own carbon footprint’. (increased 12% since January 2020: 73%).
• 89% said that they ‘believe energy providers should help people lower their carbon footprint by offering new products and services to help customers use their energy in a more sustainable way’. (increased 8% since January 2020: 81%).
• In considering the role that energy companies might play in helping people transition to a greener, lower carbon future, 89% of those surveyed think energy companies should 'advise on how to reduce the carbon footprint and increase energy efficiency of the home'.
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The Electric Ireland Brighter Together Energy Programme launched earlier this year supports homes, businesses and communities to collectively contribute towards Ireland's transition to a low carbon future. A new initiative as part of the programme will see Electric Ireland partner with leading Electric Vehicle (EV) retailer Nissan Ireland on a new offer to encourage EV adoption. Every purchase of a new Nissan LEAF, LEAF Van or e-NV200, will come with a free Electric Ireland EV home charger. Electric Ireland will fit the charger when customers switch to its 100% green electricity price plan, which comes with the additional benefit of an enduring discount of up to 8.5% off Electric Ireland’s standard unit rates. The offer will be available across all Nissan Ireland dealerships nationwide launching on 16 November.
Marguerite Sayers, Executive Director, Electric Ireland said: "At Electric Ireland we've seen first-hand the power and positivity that can be generated when we all come together, something that is reflected in every home, business and community, and in all the causes and codes we support. We also know our customers are looking to make sustainable choices and they want their energy provider to lead the way. Through the continuation of our Brighter Together Energy Programme, which sees the announcement of our new climate-conscious partnership with EV retailer Nissan Ireland, we will add to our suite of products and services designed to help our customers lower their carbon footprint. The options for customers, all of which can have a positive climate-change impact, extend from remote home heating controls to our 100% green electricity plan. The Covid-19 pandemic has brought home to all of us the power of collective action and if we mobilise our million plus customer base to take just one new sustainable action, we know we can truly create a brighter energy future for everyone."
